A dental website that feelsas calm as the clinic itself.
A complete redesign for Oakwell Dental Studio, with a confident new brand presence, clear treatment and fee pages, and online booking in under a minute.
A first impression worthy of the care inside.
Oakwell is an independent family dental studio. Patients loved the clinic, but the old website didn’t reflect it: it looked dated, hid key information and only let people book by phone. We took the project from content strategy and UX through visual design to a fast, fully managed website.
Great dentistry, hidden behind an old website.
For most new patients, the website is the first visit to the clinic. Oakwell’s site wasn’t answering their questions or making it easy to take the next step, so people left to look elsewhere.
A dated first impression
The old site looked clinical and generic, and didn’t show the warm, modern studio that patients found in person.
Phone-only booking
Patients could only book during opening hours by phone, so evening and weekend visitors left without booking.
Unclear treatments and fees
Treatment information was thin and prices were missing, which raised doubts for people comparing clinics.
Weak on mobile and search
Most visitors arrived on a phone from local search, but pages were slow and hard to use on small screens.
Strategy, design and build under one roof.
Arcrux delivered the website end to end. Because one team owned the content, the design and the code, every page was shaped around what patients need to feel confident and book.
UX strategy & content
We mapped what new and returning patients look for, restructured the sitemap, and rewrote every page in a clear, reassuring voice.
- Patient journeys & sitemap
- Content & tone of voice
- Local SEO structure
Visual & UI design
We refreshed the brand for the web with a soft palette, an editorial serif and warm photography direction, built on a reusable design system.
- Brand refresh for web
- Design system & components
- Photography art direction
Web development
We built a fast, accessible website on a CMS the clinic team can update, connected to their practice software for live online booking.
- Responsive CMS build
- Online booking integration
- Performance & accessibility
A website designed around the patient journey.
We organised the new site around three moments that matter: booking an appointment, previewing treatment options, and trusting the clinical team. Every page helps the visitor take the next step.
Booking in under a minute, any time of day.
A three-step booking flow lets patients choose a treatment, a dentist and a time that suits them, day or night. Live availability comes straight from the practice calendar, with instant confirmations.
Preview your new smile before the first visit.
Patients select their smile goals and upload photos from home. In under two minutes, our clinical team reviews the case and delivers a personalized treatment pathway, timeline and fee estimate with zero pressure.
Real people, verified credentials, real reviews.
Nervous patients want to know who will treat them. Team profiles, credentials and genuine Google reviews sit throughout the site, so trust is built at every step on the way to booking.
Calm, confident and
quietly premium.
A trustworthy blue palette, an editorial serif and generous spacing give the studio a modern, reassuring presence. Every element is a reusable token or component, so the clinic’s site stays consistent as it grows.
Teeth whitening
Dentist-led, safe and lasting
“Friendly team, spotless studio.”
Reassuring first
Soft blues, calm imagery and plain language put nervous patients at ease.
One clear action
Booking is always one tap away, on every page and every device.
Accessible by default
Readable type sizes, strong contrast and keyboard-friendly navigation.
Easy to extend
New treatments and offers reuse the same tokens and components.
Everything a modern clinic website needs.
Beyond the visual design, the website is built to be found, easy to use and simple for the clinic team to manage day to day.
Responsive design
Pixel-perfect on phones, tablets and desktops, designed mobile first.
Online booking
Live availability connected to the practice calendar, 24/7.
Treatment & fee pages
Structured pages that answer patient questions before they call.
Easy-to-edit CMS
The clinic team updates fees, team and offers without a developer.
Local SEO
Structured data, fast pages and location content for local search.
Accessibility
Readable type, strong contrast and keyboard-friendly navigation.
Analytics & tracking
Booking and call tracking to see which pages bring patients in.
Need a website that brings in patients?
Let’s talk about your clinic.
What changes for the clinic.
The new website works like a calm, well-informed receptionist: it answers questions, builds trust and takes bookings at any hour, so the front desk can focus on patients in the studio.
Bookings around the clock
Patients can book a visit in the evening or at the weekend, without waiting for the phone lines to open.
Fewer routine calls
Clear treatment pages, fees and FAQs answer the questions that used to fill the front desk’s day.
A brand that builds trust
Warm design, real people and genuine reviews give new patients the confidence to choose the clinic.
“A clinic’s website is its first appointment. We designed Oakwell’s to feel as calm, clear and caring as the studio itself.”
Big visions deserve thoughtful technology.
Book a 30-minute consultation with our leadership team to discuss your project.